1. Introduction & Scope
This Privacy Policy explains how ADS Performance Group LLC. and its affiliates (“ADS”, “we”, “us”, “our”) handle personal data from users of our websites, mobile applications, and related services (the “Services”).
We also use third-party analytics and behavior-tracking tools (including session-replay/heat-mapping such as Microsoft Clarity) configured to mask sensitive input fields and used in accordance with applicable data-protection laws.
2. What Personal Data We Process & How It’s Collected
2.1 Data you provide to us
| Type of personal data | Personal data includes |
|---|---|
| Contact Data | Physical/billing/delivery address; email address; telephone numbers. |
| Identity Data | First/last name; username; title; date of birth; gender; geolocation; government identifiers; employment details (where applicable); in some cases biometric information (e.g., voiceprint/fingerprint). |
| Financial Data | Bank account; payment card details. |
| Vehicle Data | VIN/registration; year/make/model; photos; activity logs. |
| Profile Data | Username/password; purchases/orders; interests; preferences; feedback; survey responses; webpage visits; product views. |
| Transaction Data | Payment details; purchases/orders. |
| Marketing & Communications Data | Marketing preferences; communication preferences. |
| Behavioral Analytics Data | Pseudonymous data (e.g., session ID, approximate geolocation, browser type, interaction events) via Microsoft Clarity. Configured to avoid keystrokes/form entries; IPs truncated or pseudonymized as required. |
2.2 Data collected automatically
| Type of personal data | Personal data includes |
|---|---|
| Technical Data | Cookies; IP address; login data; browser type/version; time zone and location; plug-ins; OS and platform; device technology. |
| Usage Data | Information about how Services are used. |
| Mobile Application Data | App/device telemetry (e.g., Crashlytics); phone type; new/returning; session length; wizard settings; crash details; and (if you create an account) name, phone, email, and vehicle information. |
2.3 Cookie Policy (summary)
We use first- and third-party cookies and similar technologies to operate, analyze, and improve our Services. You can manage preferences via the “Your Privacy Rights” controls and your browser settings. See the dedicated Cookie Policy section on the site for details.
- Strictly Necessary – required to operate core features.
- Performance – aggregated analytics (e.g., page views, time on page).
- Functional – remember settings (e.g., language, location).
- Analytics – IP/device/browser/geolocation to analyze usage.
- Marketing – measure ad effectiveness and frequency-capping.
- Behavioral / Session-Replay – pseudonymized interaction recordings for usability improvements.
2.4 Special categories & children
We do not seek special category data. For contingency award claims, we may collect tax IDs where required by law. Our Services are not intended for children; we do not knowingly collect data from children under 13.
3. How We Use Personal Data
| Purpose | Type of data | Lawful basis | Details |
|---|---|---|---|
| Monitor use of Services | Technical | Legitimate interests; Consent | Improve functionality and content. |
| Respond & provide products/services | Identity; Contact; Financial; Transaction | Legitimate interests; Legal obligation | Deliver Services; process transactions (credit card data used only to process transactions; not stored on our systems). |
| Create user accounts | Identity; Contact | Legitimate interests; Consent | Enable access to Services. |
| Manage & protect Services | Identity; Contact; Technical | Legitimate interests; Legal obligation | Troubleshooting; maintenance; reporting; fraud prevention. |
| Identification & fraud prevention | Identity; Contact | Legitimate interests; Legal obligation | Verify identity; detect/prevent fraud. |
| Analytics & improvements | Technical; Usage | Legitimate interests; Consent | Keep Services updated and relevant; guide marketing strategy. |
| Marketing communications | Identity; Contact; Marketing & Communications | Consent / Legitimate interests (B2B) | Send materials about products/services in accordance with your preferences. |
| Prize draws/competitions & surveys | Identity; Contact; Profile; Usage | Contract performance; Legitimate interests; Consent | Run promotions; gather feedback. |
| Mobile applications | Contact; Identity; Vehicle; Profile; Technical; Usage; Mobile App Data; Marketing & Communications | Legitimate interests; Consent | Provide app functionality; improve experience. |
4. Sharing of Personal Data
| Third party | Description |
|---|---|
| Service Providers | IT/hosting/administration and other business process services acting as processors. |
| Professional advisors | Lawyers, accountants, bankers, auditors, insurers acting as processors or independent controllers. |
| Authorities | Regulatory or governmental authorities, where required by law. |
| Analytics Vendors | Pseudonymous behavioral analytics (e.g., Microsoft Clarity) under data-processing agreements. |
| Other third parties / corporate transactions | Business partners; buyers/assignees in mergers, sales, transfers, restructurings, or insolvency events. |
5. Marketing
You may receive marketing communications if you requested them or purchased goods/services and have not opted out. Session-replay insights (e.g., from Microsoft Clarity) may be used in aggregate to improve relevance; session-replay is not used for targeted ads without consent. We will obtain explicit consent before sharing personal data with companies outside our group for marketing. You can opt-out via the link in our emails or by contacting us.
6. International Transfers
Personal data collected in the UK/EEA/Australia will not be transferred outside those regions without appropriate safeguards authorized by the relevant authorities.
7. Security of Personal Data
- Encryption in transit; compartmentalized access control; data minimization/purging.
- Regular assessment of technical/organizational measures.
- Behavioral analytics vendors apply encryption in transit and mask input fields.
No internet transmission is completely secure; please protect your credentials and devices.
8. Retention of Personal Data
We retain personal data only as long as necessary for the purposes described or as required by law, considering data sensitivity, risk, necessity, and legal obligations.
9. Legal Rights
You may have rights such as access, correction, erasure, objection, restriction, data portability, and withdrawal of consent (without affecting prior processing). We may request information to verify identity. Responses are generally provided within 45 days (extensions may apply for complex requests).
10. Links to Other Sites
Our Services may link to third-party websites with their own privacy practices. We are not responsible for their content or policies.
11. Additional U.S. State Privacy Disclosures
Residents of certain U.S. states (including CA, CO, CT, UT, NV, VA) may have additional rights. The table below summarizes categories of personal information collected, examples, purposes, sources, sharing, and recipients over the past 12 months.
| Category | Specific personal information | Collected? | Purpose | Sources | Shared? | Recipients |
|---|---|---|---|---|---|---|
| Identifiers | Name, mailing address, email, phone, IP, account info | Yes | Identify you; orders; subscriptions; warranty; support; account creation | Order info; site/app interactions | Yes | Service providers; customer contact tools |
| Customer Records (Cal. Civ. Code §1798.80(e)) | Name, address, phone, driver’s license/state ID, education, bank or other financial info | Yes | Same as above | Order/support/account workflows | Yes | Service providers; contact tools |
| Commercial Information | Contact info; transaction/order history | Yes | Order fulfillment; RMA; warranty; marketing (order info only) | Order systems | Yes | Service providers |
| Internet/Network Activity | IP, browser details, browsing history, interactions with site/ads | Yes | Fraud prevention; marketing analytics | Website use; analytics tools | Yes | Service providers (analytics/marketing) |
| Geolocation Data | Information that can identify precise location | Yes | Fraud prevention; marketing analytics | Website use; analytics tools | Yes | Service providers |
| Professional/Employment | Current/past job history; evaluations | No | — | — | — | — |
| Inferences | Profiles of preferences/characteristics | No | — | — | — | — |
Your Privacy Choices
- Limit use/disclosure of sensitive information: Sensitive info we intentionally collect is only to provide requested services; unsolicited sensitive info isn’t further used.
- Opt-out of sharing: Opt out per device/browser.
- Access & data portability: Request categories, sources, purposes, recipients, and specific pieces of personal info.
- Correct/rectify: We’ll correct inaccurate info within statutory timeframes (extensions may apply).
- Delete: We’ll delete your info (and instruct providers) unless an exception applies (security, debugging, legal obligations, etc.).
12. Non-U.S. Users
Information may be processed in the United States. EEA/UK/Australia: behavioral analytics data collected only with consent under applicable laws.
13. SSL Certificates
Order/registration info is transmitted via SSL and encrypted in transit. Keep your browser updated for security and proper rendering.
14. YouTube Videos
Embedded YouTube content is subject to YouTube’s Terms of Service and Google’s Privacy Policy.
15. How to Contact Us
16. Amendments to this Policy
We may update this Policy and will indicate the “Last Updated” date above. Material changes to behavioral analytics practices will be communicated via a website notice before taking effect.